Triple I™ Insole – Marion Parke
ROLE: ART DIRECTOR, GRAPHIC DESIGN | CLIENT: MARION PARKE | YEAR: 2021
Marion Parke is an American podiatric surgeon turned luxury footwear designer. Every shoe produced seamlessly incorporates her twice-patented insole, named and trademarked the Triple I™ insole. As the art director, I was tasked with producing creative assets to support the launch of the Triple I™ insole webpage and creating a library of images that transcend seasons. We found creative, sculptural ways to incorporate elements of the insole such as the medical grade material used for cushioning. I also oversaw the webpage creation and worked closely with our developers to produce an informative and compelling digital presence on the site.
MARKETING EMAILS
SOCIAL POSTS
THE TEAM
Front-End Developer: Kyle Meehan
Back-End Developer: Andrew Ross
Art Director: Abby Eilertson
Photographer: Kelsey Lee
Photo Assistant: Keith McKenna